Avery Lang
Senior Product Manager
Experience
2022
55 mo
2022 → Present
Senior Product Manager · Growth
Northstar
- Led 12 checkout experiments that lifted paid conversion 47% and added $9.4M annual run-rate.
- Built a funnel diagnostic that located 3 drop-off points; recovery work added 180k monthly active users.
- Partnered with data science to ship a ranking model that cut time-to-value for new teams by 31%.
2019
36 mo
2019 → 2022
Product Manager
Harbor
- Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
- Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
Projects
2023
12 mo
2023 → 2024
Product lead
Payframe
- 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
- Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.