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Avery Lang

Senior Product Manager

[email protected] · github.com/averylang

Product manager with 7 years shipping consumer and B2B growth systems. Owns discovery through launch, runs experimentation programs, and writes the kind of specs engineering actually wants to build. Recently took checkout conversion +47% and MAU +180k.

## Experience

Northstar — Senior Product Manager · Growth

2022 – Present

- Led 12 checkout experiments that lifted paid conversion 47% and added $9.4M annual run-rate.

- Built a funnel diagnostic that located 3 drop-off points; recovery work added 180k monthly active users.

- Partnered with data science to ship a ranking model that cut time-to-value for new teams by 31%.

Harbor — Product Manager

2019 – 2022

- Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.

- Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.

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Avery Lang

Senior Product Manager

+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com

Summary

Product manager with 7 years shipping consumer and B2B growth systems. Owns discovery through launch, runs experimentation programs, and writes the kind of specs engineering actually wants to build. Recently took checkout conversion +47% and MAU +180k.

Experience

Northstar

2022 – Present

Senior Product Manager · Growth

  • Led 12 checkout experiments that lifted paid conversion 47% and added $9.4M annual run-rate.
  • Built a funnel diagnostic that located 3 drop-off points; recovery work added 180k monthly active users.
  • Partnered with data science to ship a ranking model that cut time-to-value for new teams by 31%.
ExperimentationSQLGrowth

Harbor

2019 – 2022

Product Manager

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping

Projects

Payframe

2023 – 2024

Product lead

  • 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
  • Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
PaymentsEU0-to-1

Education

University of Michigan

B.S. Industrial & Operations Engineering

2013 – 2017

Coursework in statistics, human factors, and operations research.

Skills

Product strategy90% · Expert
Experiment design88% · Expert
SQL80% · Fluent
Figma70% · Fluent
Stakeholder management92% · Expert

Awards

  • Northstar PM of the Year, 2024
  • First-author case study, Lenny’s Newsletter

Classic

Avery Lang

Senior Product Manager

+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com

Experience

Northstar

2022 – Present

Senior Product Manager · Growth

  • Led 12 checkout experiments that lifted paid conversion 47% and added $9.4M annual run-rate.
  • Built a funnel diagnostic that located 3 drop-off points; recovery work added 180k monthly active users.
  • Partnered with data science to ship a ranking model that cut time-to-value for new teams by 31%.
ExperimentationSQLGrowth

Harbor

2019 – 2022

Product Manager

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping

Projects

Payframe

2023 – 2024

Product lead

  • 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
  • Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
PaymentsEU0-to-1

Modern

Avery Lang

Senior Product Manager

+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com
Experience

Northstar

2022 – Present

Senior Product Manager · Growth

  • Led 12 checkout experiments that lifted paid conversion 47% and added $9.4M annual run-rate.
  • Built a funnel diagnostic that located 3 drop-off points; recovery work added 180k monthly active users.
  • Partnered with data science to ship a ranking model that cut time-to-value for new teams by 31%.
ExperimentationSQLGrowth

Harbor

2019 – 2022

Product Manager

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping
Projects

Payframe

2023 – 2024

Product lead

  • 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
  • Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
PaymentsEU0-to-1

Business

Avery Lang

Senior Product Manager

+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com

Summary

Product manager with 7 years shipping consumer and B2B growth systems. Owns discovery through launch, runs experimentation programs, and writes the kind of specs engineering actually wants to build. Recently took checkout conversion +47% and MAU +180k.

Experience

Northstar

2022 – Present

Senior Product Manager · Growth

  • Led 12 checkout experiments that lifted paid conversion 47% and added $9.4M annual run-rate.
  • Built a funnel diagnostic that located 3 drop-off points; recovery work added 180k monthly active users.
  • Partnered with data science to ship a ranking model that cut time-to-value for new teams by 31%.
ExperimentationSQLGrowth

Harbor

2019 – 2022

Product Manager

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping

Projects

Payframe

2023 – 2024

Product lead

  • 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
  • Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
PaymentsEU0-to-1

Education

University of Michigan

B.S. Industrial & Operations Engineering

2013 – 2017

Coursework in statistics, human factors, and operations research.

Skills

Product strategy · Experiment design · SQL · Figma · Stakeholder management

Awards

  • Northstar PM of the Year, 2024
  • First-author case study, Lenny’s Newsletter

Minimal

Avery Lang

Senior Product Manager

+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com

Summary

Product manager with 7 years shipping consumer and B2B growth systems. Owns discovery through launch, runs experimentation programs, and writes the kind of specs engineering actually wants to build. Recently took checkout conversion +47% and MAU +180k.

Experience

Northstar

2022 – Present

Senior Product Manager · Growth

  • Led 12 checkout experiments that lifted paid conversion 47% and added $9.4M annual run-rate.
  • Built a funnel diagnostic that located 3 drop-off points; recovery work added 180k monthly active users.
  • Partnered with data science to ship a ranking model that cut time-to-value for new teams by 31%.
ExperimentationSQLGrowth

Harbor

2019 – 2022

Product Manager

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping

Projects

Payframe

2023 – 2024

Product lead

  • 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
  • Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
PaymentsEU0-to-1

Education

University of Michigan

B.S. Industrial & Operations Engineering

2013 – 2017

Coursework in statistics, human factors, and operations research.

Skills

Product strategy90% · Expert
Experiment design88% · Expert
SQL80% · Fluent
Figma70% · Fluent
Stakeholder management92% · Expert

Awards

  • Northstar PM of the Year, 2024
  • First-author case study, Lenny’s Newsletter

Creative

Avery Lang

Senior Product Manager

+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com

Product manager with 7 years shipping consumer and B2B growth systems. Owns discovery through launch, runs experimentation programs, and writes the kind of specs engineering actually wants to build. Recently took checkout conversion +47% and MAU +180k.

Northstar

2022 – Present

Senior Product Manager · Growth

  • Led 12 checkout experiments that lifted paid conversion 47% and added $9.4M annual run-rate.
  • Built a funnel diagnostic that located 3 drop-off points; recovery work added 180k monthly active users.
  • Partnered with data science to ship a ranking model that cut time-to-value for new teams by 31%.
ExperimentationSQLGrowth

Harbor

2019 – 2022

Product Manager

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping

Projects

Payframe

2023 – 2024

Product lead

  • 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
  • Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
PaymentsEU0-to-1

Education

University of Michigan

B.S. Industrial & Operations Engineering

2013 – 2017

Coursework in statistics, human factors, and operations research.

Skills

Product strategy90% · Expert
Experiment design88% · Expert
SQL80% · Fluent
Figma70% · Fluent
Stakeholder management92% · Expert

Timeline

Avery Lang

Senior Product Manager

+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com

Product manager with 7 years shipping consumer and B2B growth systems. Owns discovery through launch, runs experimentation programs, and writes the kind of specs engineering actually wants to build. Recently took checkout conversion +47% and MAU +180k.

Northstar

2022 – Present

Senior Product Manager · Growth

  • Led 12 checkout experiments that lifted paid conversion 47% and added $9.4M annual run-rate.
  • Built a funnel diagnostic that located 3 drop-off points; recovery work added 180k monthly active users.
  • Partnered with data science to ship a ranking model that cut time-to-value for new teams by 31%.
ExperimentationSQLGrowth

Harbor

2019 – 2022

Product Manager

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping

Projects

Payframe

2023 – 2024

Product lead

  • 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
  • Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
PaymentsEU0-to-1

Education

University of Michigan

B.S. Industrial & Operations Engineering

2013 – 2017

Coursework in statistics, human factors, and operations research.

Skills

Product strategy90% · Expert
Experiment design88% · Expert
SQL80% · Fluent
Figma70% · Fluent
Stakeholder management92% · Expert

Card

Avery Lang

Senior Product Manager

+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com

Summary

Product manager with 7 years shipping consumer and B2B growth systems. Owns discovery through launch, runs experimentation programs, and writes the kind of specs engineering actually wants to build. Recently took checkout conversion +47% and MAU +180k.

Experience

Northstar

2022 – Present

Senior Product Manager · Growth

  • Led 12 checkout experiments that lifted paid conversion 47% and added $9.4M annual run-rate.
  • Built a funnel diagnostic that located 3 drop-off points; recovery work added 180k monthly active users.
  • Partnered with data science to ship a ranking model that cut time-to-value for new teams by 31%.
ExperimentationSQLGrowth

Harbor

2019 – 2022

Product Manager

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping

Projects

Payframe

2023 – 2024

Product lead

  • 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
  • Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
PaymentsEU0-to-1

Education

University of Michigan

B.S. Industrial & Operations Engineering

2013 – 2017

Coursework in statistics, human factors, and operations research.

Skills

Product strategy · Experiment design · SQL · Figma · Stakeholder management

Awards

  • Northstar PM of the Year, 2024
  • First-author case study, Lenny’s Newsletter

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