Avery Lang
Senior Product Manager
Profile
Product manager with 7 years shipping consumer and B2B growth systems. Owns discovery through launch, runs experimentation programs, and writes the kind of specs engineering actually wants to build. Recently took checkout conversion +47% and MAU +180k.
Experience
Northstar
2022 – Present
Senior Product Manager · Growth
- Led 12 checkout experiments that lifted paid conversion 47% and added $9.4M annual run-rate.
- Built a funnel diagnostic that located 3 drop-off points; recovery work added 180k monthly active users.
- Partnered with data science to ship a ranking model that cut time-to-value for new teams by 31%.
ExperimentationSQLGrowth
Harbor
2019 – 2022
Product Manager
- Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
- Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping
Projects
Payframe
2023 – 2024
Product lead
- 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
- Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
PaymentsEU0-to-1