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Avery Lang

E-commerce Manager

+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com

Experience

2022

55 mo

2022 → Present

E-commerce Manager

Northstar

  • Own CRO, merchandising, and the ops handoff (inventory, returns).
  • Read the numbers without worshipping last-click.
#Shopify#Conversion#Merch

2019

36 mo

2019 → 2022

Product Manager

Harbor

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
#Onboarding#B2B#Roadmapping

Projects

2023

12 mo

2023 → 2024

Product lead

Payframe

  • 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
  • Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
#Payments#EU#0-to-1

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Avery Lang

E-commerce Manager

+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com

Summary

Owns the digital store: conversion, catalog, and the campaign that does not break checkout.

Experience

Northstar

2022 – Present

E-commerce Manager

  • Own CRO, merchandising, and the ops handoff (inventory, returns).
  • Read the numbers without worshipping last-click.
ShopifyConversionMerch

Harbor

2019 – 2022

Product Manager

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping

Projects

Payframe

2023 – 2024

Product lead

  • 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
  • Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
PaymentsEU0-to-1

Education

University of Michigan

B.S. Industrial & Operations Engineering

2013 – 2017

Coursework in statistics, human factors, and operations research.

Skills

Product strategy90% · Expert
Experiment design88% · Expert
SQL80% · Fluent
Figma70% · Fluent
Stakeholder management92% · Expert

Awards

  • Northstar PM of the Year, 2024
  • First-author case study, Lenny’s Newsletter
Open resume preview
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Classic

Avery Lang

E-commerce Manager

+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com

Experience

Northstar

2022 – Present

E-commerce Manager

  • Own CRO, merchandising, and the ops handoff (inventory, returns).
  • Read the numbers without worshipping last-click.
ShopifyConversionMerch

Harbor

2019 – 2022

Product Manager

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping

Projects

Payframe

2023 – 2024

Product lead

  • 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
  • Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
PaymentsEU0-to-1
Open resume preview
Use this
Modern

Avery Lang

E-commerce Manager

+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com
Experience

Northstar

2022 – Present

E-commerce Manager

  • Own CRO, merchandising, and the ops handoff (inventory, returns).
  • Read the numbers without worshipping last-click.
ShopifyConversionMerch

Harbor

2019 – 2022

Product Manager

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping
Projects

Payframe

2023 – 2024

Product lead

  • 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
  • Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
PaymentsEU0-to-1
Open resume preview
Use this
Business

Avery Lang

E-commerce Manager

+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com

Summary

Owns the digital store: conversion, catalog, and the campaign that does not break checkout.

Experience

Northstar

2022 – Present

E-commerce Manager

  • Own CRO, merchandising, and the ops handoff (inventory, returns).
  • Read the numbers without worshipping last-click.
ShopifyConversionMerch

Harbor

2019 – 2022

Product Manager

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping

Projects

Payframe

2023 – 2024

Product lead

  • 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
  • Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
PaymentsEU0-to-1

Education

University of Michigan

B.S. Industrial & Operations Engineering

2013 – 2017

Coursework in statistics, human factors, and operations research.

Skills

Product strategy · Experiment design · SQL · Figma · Stakeholder management

Awards

  • Northstar PM of the Year, 2024
  • First-author case study, Lenny’s Newsletter
Open resume preview
Use this
Minimal

Avery Lang

E-commerce Manager

+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com

Summary

Owns the digital store: conversion, catalog, and the campaign that does not break checkout.

Experience

Northstar

2022 – Present

E-commerce Manager

  • Own CRO, merchandising, and the ops handoff (inventory, returns).
  • Read the numbers without worshipping last-click.
ShopifyConversionMerch

Harbor

2019 – 2022

Product Manager

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping

Projects

Payframe

2023 – 2024

Product lead

  • 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
  • Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
PaymentsEU0-to-1

Education

University of Michigan

B.S. Industrial & Operations Engineering

2013 – 2017

Coursework in statistics, human factors, and operations research.

Skills

Product strategy90% · Expert
Experiment design88% · Expert
SQL80% · Fluent
Figma70% · Fluent
Stakeholder management92% · Expert

Awards

  • Northstar PM of the Year, 2024
  • First-author case study, Lenny’s Newsletter
Open resume preview
Use this
Creative

Avery Lang

E-commerce Manager

+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com

Owns the digital store: conversion, catalog, and the campaign that does not break checkout.

Northstar

2022 – Present

E-commerce Manager

  • Own CRO, merchandising, and the ops handoff (inventory, returns).
  • Read the numbers without worshipping last-click.
ShopifyConversionMerch

Harbor

2019 – 2022

Product Manager

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping

Projects

Payframe

2023 – 2024

Product lead

  • 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
  • Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
PaymentsEU0-to-1

Education

University of Michigan

B.S. Industrial & Operations Engineering

2013 – 2017

Coursework in statistics, human factors, and operations research.

Skills

Product strategy90% · Expert
Experiment design88% · Expert
SQL80% · Fluent
Figma70% · Fluent
Stakeholder management92% · Expert
Open resume preview
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Timeline

Avery Lang

E-commerce Manager

+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com

Owns the digital store: conversion, catalog, and the campaign that does not break checkout.

Northstar

2022 – Present

E-commerce Manager

  • Own CRO, merchandising, and the ops handoff (inventory, returns).
  • Read the numbers without worshipping last-click.
ShopifyConversionMerch

Harbor

2019 – 2022

Product Manager

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping

Projects

Payframe

2023 – 2024

Product lead

  • 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
  • Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
PaymentsEU0-to-1

Education

University of Michigan

B.S. Industrial & Operations Engineering

2013 – 2017

Coursework in statistics, human factors, and operations research.

Skills

Product strategy90% · Expert
Experiment design88% · Expert
SQL80% · Fluent
Figma70% · Fluent
Stakeholder management92% · Expert
Open resume preview
Use this
Card

Avery Lang

E-commerce Manager

+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com

Summary

Owns the digital store: conversion, catalog, and the campaign that does not break checkout.

Experience

Northstar

2022 – Present

E-commerce Manager

  • Own CRO, merchandising, and the ops handoff (inventory, returns).
  • Read the numbers without worshipping last-click.
ShopifyConversionMerch

Harbor

2019 – 2022

Product Manager

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping

Projects

Payframe

2023 – 2024

Product lead

  • 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
  • Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
PaymentsEU0-to-1

Education

University of Michigan

B.S. Industrial & Operations Engineering

2013 – 2017

Coursework in statistics, human factors, and operations research.

Skills

Product strategy · Experiment design · SQL · Figma · Stakeholder management

Awards

  • Northstar PM of the Year, 2024
  • First-author case study, Lenny’s Newsletter
Open resume preview
Use this
Tech geek

Avery Lang

E-commerce Manager

+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com

Summary

Owns the digital store: conversion, catalog, and the campaign that does not break checkout.

Experience

Northstar

2022 – Present

E-commerce Manager

  • Own CRO, merchandising, and the ops handoff (inventory, returns).
  • Read the numbers without worshipping last-click.
ShopifyConversionMerch

Harbor

2019 – 2022

Product Manager

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping

Projects

Payframe

2023 – 2024

Product lead

  • 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
  • Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
PaymentsEU0-to-1

Education

University of Michigan

B.S. Industrial & Operations Engineering

2013 – 2017

Coursework in statistics, human factors, and operations research.

Skills

Product strategy · Experiment design · SQL · Figma · Stakeholder management

Awards

  • Northstar PM of the Year, 2024
  • First-author case study, Lenny’s Newsletter
Open resume preview
Use this
Academic

Avery Lang

E-commerce Manager

+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com

Experience

Northstar

2022 – Present

E-commerce Manager

  • Own CRO, merchandising, and the ops handoff (inventory, returns).
  • Read the numbers without worshipping last-click.
ShopifyConversionMerch

Harbor

2019 – 2022

Product Manager

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping

Projects

Payframe

2023 – 2024

Product lead

  • 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
  • Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
PaymentsEU0-to-1
Open resume preview
Use this
Compact

Extraordinary CV · Vol. I

Avery Lang

E-commerce Manager

+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com

Summary

Owns the digital store: conversion, catalog, and the campaign that does not break checkout.

Experience

Northstar

2022 – Present

E-commerce Manager

  • Own CRO, merchandising, and the ops handoff (inventory, returns).
  • Read the numbers without worshipping last-click.
ShopifyConversionMerch

Harbor

2019 – 2022

Product Manager

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping

Projects

Payframe

2023 – 2024

Product lead

  • 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
  • Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
PaymentsEU0-to-1

Education

University of Michigan

B.S. Industrial & Operations Engineering

2013 – 2017

Coursework in statistics, human factors, and operations research.

Skills

Product strategy90% · Expert
Experiment design88% · Expert
SQL80% · Fluent
Figma70% · Fluent
Stakeholder management92% · Expert

Awards

  • Northstar PM of the Year, 2024
  • First-author case study, Lenny’s Newsletter
Open resume preview
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Newsprint

❯ whoami --long

Avery Lang

E-commerce Manager

[email protected] · San Francisco, CA · github.com/averylang

Owns the digital store: conversion, catalog, and the campaign that does not break checkout.

# Northstar // E-commerce Manager

2022 - Present

- Own CRO, merchandising, and the ops handoff (inventory, returns).

- Read the numbers without worshipping last-click.

# Harbor // Product Manager

2019 - 2022

- Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.

- Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.

Open resume preview
Use this
Terminal

CV

Avery Lang

E-commerce Manager

+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com
Experience

Northstar

2022 – Present

E-commerce Manager

  • Own CRO, merchandising, and the ops handoff (inventory, returns).
  • Read the numbers without worshipping last-click.
ShopifyConversionMerch

Harbor

2019 – 2022

Product Manager

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping
Rest

Owns the digital store: conversion, catalog, and the campaign that does not break checkout.

University of Michigan

B.S. Industrial & Operations Engineering

2013 – 2017

Coursework in statistics, human factors, and operations research.

Product strategy90% · Expert
Experiment design88% · Expert
SQL80% · Fluent
Figma70% · Fluent
Stakeholder management92% · Expert
Open resume preview
Use this
Swiss grid

Avery Lang

E-commerce Manager

+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com

Summary

Owns the digital store: conversion, catalog, and the campaign that does not break checkout.

Experience

Northstar

2022 – Present

E-commerce Manager

  • Own CRO, merchandising, and the ops handoff (inventory, returns).
  • Read the numbers without worshipping last-click.
ShopifyConversionMerch

Harbor

2019 – 2022

Product Manager

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping

Projects

Payframe

2023 – 2024

Product lead

  • 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
  • Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
PaymentsEU0-to-1

Education

University of Michigan

B.S. Industrial & Operations Engineering

2013 – 2017

Coursework in statistics, human factors, and operations research.

Skills

Product strategy · Experiment design · SQL · Figma · Stakeholder management

Awards

  • Northstar PM of the Year, 2024
  • First-author case study, Lenny’s Newsletter
Open resume preview
Use this
Ink

Avery Lang

E-commerce Manager

+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com

Skills

Product strategy90% · Expert
Experiment design88% · Expert
SQL80% · Fluent
Figma70% · Fluent
Stakeholder management92% · Expert
Owns the digital store: conversion, catalog, and the campaign that does not break checkout.

Northstar

2022 – Present

E-commerce Manager

  • Own CRO, merchandising, and the ops handoff (inventory, returns).
  • Read the numbers without worshipping last-click.
ShopifyConversionMerch

Harbor

2019 – 2022

Product Manager

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping

Projects

Payframe

2023 – 2024

Product lead

  • 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
  • Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
PaymentsEU0-to-1

Education

University of Michigan

B.S. Industrial & Operations Engineering

2013 – 2017

Coursework in statistics, human factors, and operations research.

Open resume preview
Use this
Dashboard

Avery Lang

E-commerce Manager

+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com

Summary

Owns the digital store: conversion, catalog, and the campaign that does not break checkout.

Experience

Northstar

2022 – Present

E-commerce Manager

  • Own CRO, merchandising, and the ops handoff (inventory, returns).
  • Read the numbers without worshipping last-click.
ShopifyConversionMerch

Harbor

2019 – 2022

Product Manager

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping

Projects

Payframe

2023 – 2024

Product lead

  • 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
  • Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
PaymentsEU0-to-1

Education

University of Michigan

B.S. Industrial & Operations Engineering

2013 – 2017

Coursework in statistics, human factors, and operations research.

Skills

Product strategy · Experiment design · SQL · Figma · Stakeholder management

Awards

  • Northstar PM of the Year, 2024
  • First-author case study, Lenny’s Newsletter
Open resume preview
Use this
Elegant

Experience

Northstar

2022 – Present

E-commerce Manager

  • Own CRO, merchandising, and the ops handoff (inventory, returns).
  • Read the numbers without worshipping last-click.
ShopifyConversionMerch

Harbor

2019 – 2022

Product Manager

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping

Projects

Payframe

2023 – 2024

Product lead

  • 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
  • Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
PaymentsEU0-to-1
Open resume preview
Use this
Photo sidebar

Avery Lang

E-commerce Manager

+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com
Experience

Northstar

2022 – Present

E-commerce Manager

  • Own CRO, merchandising, and the ops handoff (inventory, returns).
  • Read the numbers without worshipping last-click.
ShopifyConversionMerch

Harbor

2019 – 2022

Product Manager

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping
Projects

Payframe

2023 – 2024

Product lead

  • 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
  • Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
PaymentsEU0-to-1
Open resume preview
Use this
Consulting

Avery Lang

E-commerce Manager

+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com

Summary

Owns the digital store: conversion, catalog, and the campaign that does not break checkout.

Experience

Northstar

2022 – Present

E-commerce Manager

  • Own CRO, merchandising, and the ops handoff (inventory, returns).
  • Read the numbers without worshipping last-click.
ShopifyConversionMerch

Harbor

2019 – 2022

Product Manager

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping

Projects

Payframe

2023 – 2024

Product lead

  • 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
  • Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
PaymentsEU0-to-1

Education

University of Michigan

B.S. Industrial & Operations Engineering

2013 – 2017

Coursework in statistics, human factors, and operations research.

Skills

Product strategy · Experiment design · SQL · Figma · Stakeholder management

Awards

  • Northstar PM of the Year, 2024
  • First-author case study, Lenny’s Newsletter
Open resume preview
Use this
Formal

Avery Lang

E-commerce Manager

+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com

Skills

Product strategy90% · Expert
Experiment design88% · Expert
SQL80% · Fluent
Figma70% · Fluent
Stakeholder management92% · Expert
Owns the digital store: conversion, catalog, and the campaign that does not break checkout.

Northstar

2022 – Present

E-commerce Manager

  • Own CRO, merchandising, and the ops handoff (inventory, returns).
  • Read the numbers without worshipping last-click.
ShopifyConversionMerch

Harbor

2019 – 2022

Product Manager

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping

Projects

Payframe

2023 – 2024

Product lead

  • 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
  • Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
PaymentsEU0-to-1

Education

University of Michigan

B.S. Industrial & Operations Engineering

2013 – 2017

Coursework in statistics, human factors, and operations research.

Open resume preview
Use this
Infographic
CV

Avery Lang

E-commerce Manager

+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com
Owns the digital store: conversion, catalog, and the campaign that does not break checkout.

Summary

Owns the digital store: conversion, catalog, and the campaign that does not break checkout.

Experience

Northstar

2022 – Present

E-commerce Manager

  • Own CRO, merchandising, and the ops handoff (inventory, returns).
  • Read the numbers without worshipping last-click.
ShopifyConversionMerch

Harbor

2019 – 2022

Product Manager

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping

Projects

Payframe

2023 – 2024

Product lead

  • 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
  • Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
PaymentsEU0-to-1

Education

University of Michigan

B.S. Industrial & Operations Engineering

2013 – 2017

Coursework in statistics, human factors, and operations research.

Skills

Product strategy · Experiment design · SQL · Figma · Stakeholder management

Awards

  • Northstar PM of the Year, 2024
  • First-author case study, Lenny’s Newsletter
Open resume preview
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Notion

README.md

Avery Lang

E-commerce Manager

[email protected] · github.com/averylang

Owns the digital store: conversion, catalog, and the campaign that does not break checkout.

## Experience

Northstar — E-commerce Manager

2022 – Present

- Own CRO, merchandising, and the ops handoff (inventory, returns).

- Read the numbers without worshipping last-click.

Harbor — Product Manager

2019 – 2022

- Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.

- Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.

Open resume preview
Use this
GitHub

Avery Lang

E-commerce Manager

+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com

Experience

2022

55 mo

2022 → Present

E-commerce Manager

Northstar

  • Own CRO, merchandising, and the ops handoff (inventory, returns).
  • Read the numbers without worshipping last-click.
ShopifyConversionMerch

2019

36 mo

2019 → 2022

Product Manager

Harbor

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping

Projects

2023

12 mo

2023 → 2024

Product lead

Payframe

  • 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
  • Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
PaymentsEU0-to-1
Open resume preview
Use this
Forest

Avery Lang

E-commerce Manager

+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com

Experience

2022

55 mo

2022 → Present

E-commerce Manager

Northstar

  • Own CRO, merchandising, and the ops handoff (inventory, returns).
  • Read the numbers without worshipping last-click.
ShopifyConversionMerch

2019

36 mo

2019 → 2022

Product Manager

Harbor

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping

Projects

2023

12 mo

2023 → 2024

Product lead

Payframe

  • 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
  • Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
PaymentsEU0-to-1
Open resume preview
Use this
Burgundy

Avery Lang

E-commerce Manager

+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com

Summary

Owns the digital store: conversion, catalog, and the campaign that does not break checkout.

Experience

Northstar

2022 – Present

E-commerce Manager

  • Own CRO, merchandising, and the ops handoff (inventory, returns).
  • Read the numbers without worshipping last-click.
ShopifyConversionMerch

Harbor

2019 – 2022

Product Manager

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping

Projects

Payframe

2023 – 2024

Product lead

  • 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
  • Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
PaymentsEU0-to-1

Education

University of Michigan

B.S. Industrial & Operations Engineering

2013 – 2017

Coursework in statistics, human factors, and operations research.

Skills

Product strategy90% · Expert
Experiment design88% · Expert
SQL80% · Fluent
Figma70% · Fluent
Stakeholder management92% · Expert

Awards

  • Northstar PM of the Year, 2024
  • First-author case study, Lenny’s Newsletter
Open resume preview
Use this
Coral

Avery Lang

E-commerce Manager

+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com

Summary

Owns the digital store: conversion, catalog, and the campaign that does not break checkout.

Experience

Northstar

2022 – Present

E-commerce Manager

  • Own CRO, merchandising, and the ops handoff (inventory, returns).
  • Read the numbers without worshipping last-click.
ShopifyConversionMerch

Harbor

2019 – 2022

Product Manager

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping

Projects

Payframe

2023 – 2024

Product lead

  • 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
  • Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
PaymentsEU0-to-1

Education

University of Michigan

B.S. Industrial & Operations Engineering

2013 – 2017

Coursework in statistics, human factors, and operations research.

Skills

Product strategy90% · Expert
Experiment design88% · Expert
SQL80% · Fluent
Figma70% · Fluent
Stakeholder management92% · Expert

Awards

  • Northstar PM of the Year, 2024
  • First-author case study, Lenny’s Newsletter
Open resume preview
Use this
Banner

Avery Lang

E-commerce Manager

+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com

Summary

Owns the digital store: conversion, catalog, and the campaign that does not break checkout.

Experience

Northstar

2022 – Present

E-commerce Manager

  • Own CRO, merchandising, and the ops handoff (inventory, returns).
  • Read the numbers without worshipping last-click.
ShopifyConversionMerch

Harbor

2019 – 2022

Product Manager

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping

Projects

Payframe

2023 – 2024

Product lead

  • 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
  • Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
PaymentsEU0-to-1

Education

University of Michigan

B.S. Industrial & Operations Engineering

2013 – 2017

Coursework in statistics, human factors, and operations research.

Skills

Product strategy · Experiment design · SQL · Figma · Stakeholder management

Awards

  • Northstar PM of the Year, 2024
  • First-author case study, Lenny’s Newsletter
Open resume preview
Use this
Executive

Avery Lang

E-commerce Manager

+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com

Skills

Product strategy90% · Expert
Experiment design88% · Expert
SQL80% · Fluent
Figma70% · Fluent
Stakeholder management92% · Expert
Owns the digital store: conversion, catalog, and the campaign that does not break checkout.

Northstar

2022 – Present

E-commerce Manager

  • Own CRO, merchandising, and the ops handoff (inventory, returns).
  • Read the numbers without worshipping last-click.
ShopifyConversionMerch

Harbor

2019 – 2022

Product Manager

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping

Projects

Payframe

2023 – 2024

Product lead

  • 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
  • Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
PaymentsEU0-to-1

Education

University of Michigan

B.S. Industrial & Operations Engineering

2013 – 2017

Coursework in statistics, human factors, and operations research.

Open resume preview
Use this
Bento

Avery Lang

E-commerce Manager

+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com

Summary

Owns the digital store: conversion, catalog, and the campaign that does not break checkout.

Experience

Northstar

2022 – Present

E-commerce Manager

  • Own CRO, merchandising, and the ops handoff (inventory, returns).
  • Read the numbers without worshipping last-click.
ShopifyConversionMerch

Harbor

2019 – 2022

Product Manager

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping

Projects

Payframe

2023 – 2024

Product lead

  • 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
  • Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
PaymentsEU0-to-1

Education

University of Michigan

B.S. Industrial & Operations Engineering

2013 – 2017

Coursework in statistics, human factors, and operations research.

Skills

Product strategy90% · Expert
Experiment design88% · Expert
SQL80% · Fluent
Figma70% · Fluent
Stakeholder management92% · Expert

Awards

  • Northstar PM of the Year, 2024
  • First-author case study, Lenny’s Newsletter
Open resume preview
Use this
Aurora

Extraordinary CV · Vol. I

Avery Lang

E-commerce Manager

+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com

Summary

Owns the digital store: conversion, catalog, and the campaign that does not break checkout.

Experience

Northstar

2022 – Present

E-commerce Manager

  • Own CRO, merchandising, and the ops handoff (inventory, returns).
  • Read the numbers without worshipping last-click.
ShopifyConversionMerch

Harbor

2019 – 2022

Product Manager

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping

Projects

Payframe

2023 – 2024

Product lead

  • 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
  • Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
PaymentsEU0-to-1

Education

University of Michigan

B.S. Industrial & Operations Engineering

2013 – 2017

Coursework in statistics, human factors, and operations research.

Skills

Product strategy90% · Expert
Experiment design88% · Expert
SQL80% · Fluent
Figma70% · Fluent
Stakeholder management92% · Expert

Awards

  • Northstar PM of the Year, 2024
  • First-author case study, Lenny’s Newsletter
Open resume preview
Use this
Editorial

Avery Lang

E-commerce Manager

+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com

Owns the digital store: conversion, catalog, and the campaign that does not break checkout.

Northstar

2022 – Present

E-commerce Manager

  • Own CRO, merchandising, and the ops handoff (inventory, returns).
  • Read the numbers without worshipping last-click.
ShopifyConversionMerch

Harbor

2019 – 2022

Product Manager

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping
Projects

Payframe

2023 – 2024

Product lead

  • 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
  • Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
PaymentsEU0-to-1
Education

University of Michigan

B.S. Industrial & Operations Engineering

2013 – 2017

Coursework in statistics, human factors, and operations research.

Skills
Product strategy90% · Expert
Experiment design88% · Expert
SQL80% · Fluent
Figma70% · Fluent
Stakeholder management92% · Expert
Open resume preview
Use this
Color tabs

Avery Lang

E-commerce Manager

+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com

Summary

Owns the digital store: conversion, catalog, and the campaign that does not break checkout.

Experience

Northstar

2022 – Present

E-commerce Manager

  • Own CRO, merchandising, and the ops handoff (inventory, returns).
  • Read the numbers without worshipping last-click.
ShopifyConversionMerch

Harbor

2019 – 2022

Product Manager

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping

Projects

Payframe

2023 – 2024

Product lead

  • 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
  • Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
PaymentsEU0-to-1

Education

University of Michigan

B.S. Industrial & Operations Engineering

2013 – 2017

Coursework in statistics, human factors, and operations research.

Skills

Product strategy90% · Expert
Experiment design88% · Expert
SQL80% · Fluent
Figma70% · Fluent
Stakeholder management92% · Expert

Awards

  • Northstar PM of the Year, 2024
  • First-author case study, Lenny’s Newsletter
Open resume preview
Use this
Sharp

CV

Avery Lang

E-commerce Manager

+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com
Experience

Northstar

2022 – Present

E-commerce Manager

  • Own CRO, merchandising, and the ops handoff (inventory, returns).
  • Read the numbers without worshipping last-click.
ShopifyConversionMerch

Harbor

2019 – 2022

Product Manager

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping
Rest

Owns the digital store: conversion, catalog, and the campaign that does not break checkout.

University of Michigan

B.S. Industrial & Operations Engineering

2013 – 2017

Coursework in statistics, human factors, and operations research.

Product strategy90% · Expert
Experiment design88% · Expert
SQL80% · Fluent
Figma70% · Fluent
Stakeholder management92% · Expert
Open resume preview
Use this
Catalog

Extraordinary CV · Vol. I

Avery Lang

E-commerce Manager

+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com

Summary

Owns the digital store: conversion, catalog, and the campaign that does not break checkout.

Experience

Northstar

2022 – Present

E-commerce Manager

  • Own CRO, merchandising, and the ops handoff (inventory, returns).
  • Read the numbers without worshipping last-click.
ShopifyConversionMerch

Harbor

2019 – 2022

Product Manager

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping

Projects

Payframe

2023 – 2024

Product lead

  • 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
  • Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
PaymentsEU0-to-1

Education

University of Michigan

B.S. Industrial & Operations Engineering

2013 – 2017

Coursework in statistics, human factors, and operations research.

Skills

Product strategy90% · Expert
Experiment design88% · Expert
SQL80% · Fluent
Figma70% · Fluent
Stakeholder management92% · Expert

Awards

  • Northstar PM of the Year, 2024
  • First-author case study, Lenny’s Newsletter
Open resume preview
Use this
Gazette

Avery Lang

E-commerce Manager

+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com

Experience

2022

55 mo

2022 → Present

E-commerce Manager

Northstar

  • Own CRO, merchandising, and the ops handoff (inventory, returns).
  • Read the numbers without worshipping last-click.
ShopifyConversionMerch

2019

36 mo

2019 → 2022

Product Manager

Harbor

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping

Projects

2023

12 mo

2023 → 2024

Product lead

Payframe

  • 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
  • Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
PaymentsEU0-to-1
Open resume preview
Use this
Olive

Experience

Northstar

2022 – Present

E-commerce Manager

  • Own CRO, merchandising, and the ops handoff (inventory, returns).
  • Read the numbers without worshipping last-click.
ShopifyConversionMerch

Harbor

2019 – 2022

Product Manager

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping

Projects

Payframe

2023 – 2024

Product lead

  • 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
  • Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
PaymentsEU0-to-1
Open resume preview
Use this
Sakura

Avery Lang

E-commerce Manager

+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com

Experience

2022

55 mo

2022 → Present

E-commerce Manager

Northstar

  • Own CRO, merchandising, and the ops handoff (inventory, returns).
  • Read the numbers without worshipping last-click.
ShopifyConversionMerch

2019

36 mo

2019 → 2022

Product Manager

Harbor

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping

Projects

2023

12 mo

2023 → 2024

Product lead

Payframe

  • 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
  • Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
PaymentsEU0-to-1
Open resume preview
Use this
Amethyst

Avery Lang

E-commerce Manager

+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com

Skills

Product strategy90% · Expert
Experiment design88% · Expert
SQL80% · Fluent
Figma70% · Fluent
Stakeholder management92% · Expert
Owns the digital store: conversion, catalog, and the campaign that does not break checkout.

Northstar

2022 – Present

E-commerce Manager

  • Own CRO, merchandising, and the ops handoff (inventory, returns).
  • Read the numbers without worshipping last-click.
ShopifyConversionMerch

Harbor

2019 – 2022

Product Manager

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping

Projects

Payframe

2023 – 2024

Product lead

  • 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
  • Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
PaymentsEU0-to-1

Education

University of Michigan

B.S. Industrial & Operations Engineering

2013 – 2017

Coursework in statistics, human factors, and operations research.

Open resume preview
Use this
Warm bento

Avery Lang

E-commerce Manager

+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com

Summary

Owns the digital store: conversion, catalog, and the campaign that does not break checkout.

Experience

Northstar

2022 – Present

E-commerce Manager

  • Own CRO, merchandising, and the ops handoff (inventory, returns).
  • Read the numbers without worshipping last-click.
ShopifyConversionMerch

Harbor

2019 – 2022

Product Manager

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping

Projects

Payframe

2023 – 2024

Product lead

  • 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
  • Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
PaymentsEU0-to-1

Education

University of Michigan

B.S. Industrial & Operations Engineering

2013 – 2017

Coursework in statistics, human factors, and operations research.

Skills

Product strategy90% · Expert
Experiment design88% · Expert
SQL80% · Fluent
Figma70% · Fluent
Stakeholder management92% · Expert

Awards

  • Northstar PM of the Year, 2024
  • First-author case study, Lenny’s Newsletter
Open resume preview
Use this
Sandstone

Avery Lang

E-commerce Manager

+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com

Experience

2022

55 mo

2022 → Present

E-commerce Manager

Northstar

  • Own CRO, merchandising, and the ops handoff (inventory, returns).
  • Read the numbers without worshipping last-click.
ShopifyConversionMerch

2019

36 mo

2019 → 2022

Product Manager

Harbor

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping

Projects

2023

12 mo

2023 → 2024

Product lead

Payframe

  • 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
  • Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
PaymentsEU0-to-1
Open resume preview
Use this
Terracotta

Experience

Northstar

2022 – Present

E-commerce Manager

  • Own CRO, merchandising, and the ops handoff (inventory, returns).
  • Read the numbers without worshipping last-click.
ShopifyConversionMerch

Harbor

2019 – 2022

Product Manager

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping

Projects

Payframe

2023 – 2024

Product lead

  • 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
  • Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
PaymentsEU0-to-1
Open resume preview
Use this
Plum

Avery Lang

E-commerce Manager

+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com

Experience

2022

55 mo

2022 → Present

E-commerce Manager

Northstar

  • Own CRO, merchandising, and the ops handoff (inventory, returns).
  • Read the numbers without worshipping last-click.
ShopifyConversionMerch

2019

36 mo

2019 → 2022

Product Manager

Harbor

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping

Projects

2023

12 mo

2023 → 2024

Product lead

Payframe

  • 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
  • Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
PaymentsEU0-to-1
Open resume preview
Use this
Slate

Avery Lang

Resume

E-commerce Manager

LocationSan Francisco, CA
Email[email protected]
Phone+1 (415) 555-0142
Webaverylang.com
GitHubgithub.com/averylang

Summary

Owns the digital store: conversion, catalog, and the campaign that does not break checkout.

E-commerce Manager — Northstar

2022 – Present

  • · Own CRO, merchandising, and the ops handoff (inventory, returns).
  • · Read the numbers without worshipping last-click.

Product Manager — Harbor

2019 – 2022

  • · Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • · Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.

Education

University of Michigan

B.S. Industrial & Operations Engineering

2013 – 2017

Coursework in statistics, human factors, and operations research.

Skills

Product strategy · Experiment design · SQL · Figma · Stakeholder management

averylang.com · github.com/averylang

Open resume preview
Use this
Cyan classic

Avery Lang

Resume

E-commerce Manager · San Francisco, CA · [email protected] · +1 (415) 555-0142

LocationSan Francisco, CAStackProduct strategy, Experiment design, SQL, Figma, Stakeholder management
Experience

Northstar

2022 – Present

E-commerce Manager

  • Own CRO, merchandising, and the ops handoff (inventory, returns).
  • Read the numbers without worshipping last-click.
ShopifyConversionMerch

Harbor

2019 – 2022

Product Manager

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping
Education

University of Michigan

B.S. Industrial & Operations Engineering

2013 – 2017

Coursework in statistics, human factors, and operations research.

Projects

Payframe

2023 – 2024

Product lead

  • 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
  • Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
PaymentsEU0-to-1
averylang.com · github.com/averylang
Open resume preview
Use this
Orange banner

Avery Lang

E-commerce Manager

+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com

Summary

Owns the digital store: conversion, catalog, and the campaign that does not break checkout.

Experience

Northstar

2022 – Present

E-commerce Manager

  • Own CRO, merchandising, and the ops handoff (inventory, returns).
  • Read the numbers without worshipping last-click.
ShopifyConversionMerch

Harbor

2019 – 2022

Product Manager

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping

Projects

Payframe

2023 – 2024

Product lead

  • 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
  • Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
PaymentsEU0-to-1

Education

University of Michigan

B.S. Industrial & Operations Engineering

2013 – 2017

Coursework in statistics, human factors, and operations research.

Skills

Product strategy · Experiment design · SQL · Figma · Stakeholder management

Awards

  • Northstar PM of the Year, 2024
  • First-author case study, Lenny’s Newsletter
Open resume preview
Use this
Hairline

Avery Lang

Resume

A
Education

University of Michigan

B.S. Industrial & Operations Engineering

2013 – 2017

Coursework in statistics, human factors, and operations research.

Skills

Product strategy · Experiment design · SQL · Figma · Stakeholder management

E-commerce Manager · San Francisco, CA · [email protected]

Summary

Owns the digital store: conversion, catalog, and the campaign that does not break checkout.

Experience

Northstar

2022 – Present

E-commerce Manager

  • Own CRO, merchandising, and the ops handoff (inventory, returns).
  • Read the numbers without worshipping last-click.
ShopifyConversionMerch

Harbor

2019 – 2022

Product Manager

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping
averylang.com · github.com/averylang
Open resume preview
Use this
Equal split

Avery Lang

E-commerce Manager

+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com
Experience

Northstar

2022 – Present

E-commerce Manager

  • Own CRO, merchandising, and the ops handoff (inventory, returns).
  • Read the numbers without worshipping last-click.
ShopifyConversionMerch

Harbor

2019 – 2022

Product Manager

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping
Projects

Payframe

2023 – 2024

Product lead

  • 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
  • Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
PaymentsEU0-to-1
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Avery Lang

E-commerce Manager

+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com
Experience

Northstar

2022 – Present

E-commerce Manager

  • Own CRO, merchandising, and the ops handoff (inventory, returns).
  • Read the numbers without worshipping last-click.
ShopifyConversionMerch

Harbor

2019 – 2022

Product Manager

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping
Projects

Payframe

2023 – 2024

Product lead

  • 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
  • Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
PaymentsEU0-to-1
Open resume preview
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E-commerce Manager · San Francisco, CA · [email protected] · +1 (415) 555-0142

Avery Lang

Resume

Owns the digital store: conversion, catalog, and the campaign that does not break checkout.
A
+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com

Northstar

2022 – Present

E-commerce Manager

  • Own CRO, merchandising, and the ops handoff (inventory, returns).
  • Read the numbers without worshipping last-click.
ShopifyConversionMerch

Harbor

2019 – 2022

Product Manager

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping

Experience

github.com/averylang

University of Michigan

B.S. Industrial & Operations Engineering

2013 – 2017

Coursework in statistics, human factors, and operations research.

Education

averylang.com · [email protected]
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Color bands

Avery Lang

E-commerce Manager

+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com

Owns the digital store: conversion, catalog, and the campaign that does not break checkout.

Skills

  • Product strategy
  • Experiment design
  • SQL
  • Figma
  • Stakeholder management
Product strategy90% · Expert
Experiment design88% · Expert
SQL80% · Fluent
Figma70% · Fluent
Stakeholder management92% · Expert

University of Michigan

B.S. Industrial & Operations Engineering

2013 – 2017

Coursework in statistics, human factors, and operations research.

Experience

2022 – Present

E-commerce Manager

Northstar

Own CRO, merchandising, and the ops handoff (inventory, returns).

2019 – 2022

Product Manager

Harbor

Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.

Open resume preview
Use this
Pie grid

Avery Lang

E-commerce Manager

+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com

Owns the digital store: conversion, catalog, and the campaign that does not break checkout.

Skills

  • Product strategy
  • Experiment design
  • SQL
  • Figma
  • Stakeholder management
Product strategy90% · Expert
Experiment design88% · Expert
SQL80% · Fluent
Figma70% · Fluent
Stakeholder management92% · Expert

University of Michigan

B.S. Industrial & Operations Engineering

2013 – 2017

Coursework in statistics, human factors, and operations research.

Experience

2022 – Present

E-commerce Manager

Northstar

Own CRO, merchandising, and the ops handoff (inventory, returns).

2019 – 2022

Product Manager

Harbor

Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.

Open resume preview
Use this
Chart line

Avery Lang

E-commerce Manager

+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com

Owns the digital store: conversion, catalog, and the campaign that does not break checkout.

Key Skills

  • Product strategy
  • Experiment design
  • SQL
  • Figma
  • Stakeholder management

Professional Experience

Northstar

2022 – Present

E-commerce Manager

  • Own CRO, merchandising, and the ops handoff (inventory, returns).
  • Read the numbers without worshipping last-click.
ShopifyConversionMerch

Harbor

2019 – 2022

Product Manager

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping

Projects

Payframe

2023 – 2024

Product lead

  • 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
  • Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
PaymentsEU0-to-1

Education

University of Michigan

B.S. Industrial & Operations Engineering

2013 – 2017

Coursework in statistics, human factors, and operations research.

Awards

  • Northstar PM of the Year, 2024
  • First-author case study, Lenny’s Newsletter
Open resume preview
Use this
Atlantic

Avery Lang

E-commerce Manager

Owns the digital store: conversion, catalog, and the campaign that does not break checkout.

Experience

Northstar

2022 – Present

E-commerce Manager

  • Own CRO, merchandising, and the ops handoff (inventory, returns).
  • Read the numbers without worshipping last-click.
ShopifyConversionMerch

Harbor

2019 – 2022

Product Manager

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping

Projects

Payframe

2023 – 2024

Product lead

  • 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
  • Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
PaymentsEU0-to-1
Open resume preview
Use this
Monogram

Avery Lang

E-commerce Manager

Profile

Owns the digital store: conversion, catalog, and the campaign that does not break checkout.

Experience

Northstar

2022 – Present

E-commerce Manager

  • Own CRO, merchandising, and the ops handoff (inventory, returns).
  • Read the numbers without worshipping last-click.
ShopifyConversionMerch

Harbor

2019 – 2022

Product Manager

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping

Projects

Payframe

2023 – 2024

Product lead

  • 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
  • Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
PaymentsEU0-to-1
Open resume preview
Use this
Ivory band
A

Avery Lang

E-commerce Manager

+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com

Education

University of Michigan

B.S. Industrial & Operations Engineering

2013 – 2017

Coursework in statistics, human factors, and operations research.

Skills

Product strategy · Experiment design · SQL · Figma · Stakeholder management

Profile

Owns the digital store: conversion, catalog, and the campaign that does not break checkout.

Experience

Northstar

2022 – Present

E-commerce Manager

  • Own CRO, merchandising, and the ops handoff (inventory, returns).
  • Read the numbers without worshipping last-click.
ShopifyConversionMerch

Harbor

2019 – 2022

Product Manager

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping

Activities

  • Northstar PM of the Year, 2024
  • First-author case study, Lenny’s Newsletter
Open resume preview
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Campus

Avery Lang

E-commerce Manager

+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com

Owns the digital store: conversion, catalog, and the campaign that does not break checkout.

Core Skills

Product strategy90% · Expert
Experiment design88% · Expert
SQL80% · Fluent
Figma70% · Fluent
Stakeholder management92% · Expert

Experience

Northstar

2022 – Present

E-commerce Manager

  • Own CRO, merchandising, and the ops handoff (inventory, returns).
  • Read the numbers without worshipping last-click.
ShopifyConversionMerch

Harbor

2019 – 2022

Product Manager

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping

Education

University of Michigan

B.S. Industrial & Operations Engineering

2013 – 2017

Coursework in statistics, human factors, and operations research.

Open resume preview
Use this
Skill first

Avery Lang

E-commerce Manager

+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com

Summary

Owns the digital store: conversion, catalog, and the campaign that does not break checkout.

Experience

Northstar

2022 – Present

E-commerce Manager

  • Own CRO, merchandising, and the ops handoff (inventory, returns).
  • Read the numbers without worshipping last-click.
ShopifyConversionMerch

Harbor

2019 – 2022

Product Manager

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping

Education

University of Michigan

B.S. Industrial & Operations Engineering

2013 – 2017

Coursework in statistics, human factors, and operations research.

Skills

Product strategy · Experiment design · SQL · Figma · Stakeholder management

Open resume preview
Use this
Harbor bar

Avery Lang

E-commerce Manager

+1 (415) 555-0142[email protected]San Francisco, CAlinkedin.com/in/averylanggithub.com/averylangaverylang.com

Owns the digital store: conversion, catalog, and the campaign that does not break checkout.

Experience

Northstar

2022 – Present

E-commerce Manager

  • Own CRO, merchandising, and the ops handoff (inventory, returns).
  • Read the numbers without worshipping last-click.
ShopifyConversionMerch

Harbor

2019 – 2022

Product Manager

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping

Education

University of Michigan

B.S. Industrial & Operations Engineering

2013 – 2017

Coursework in statistics, human factors, and operations research.

Skills

Product strategy · Experiment design · SQL · Figma · Stakeholder management

Open resume preview
Use this
Ridge

Avery Lang

E-commerce Manager

Profile

Owns the digital store: conversion, catalog, and the campaign that does not break checkout.

Experience

Northstar

2022 – Present

E-commerce Manager

  • Own CRO, merchandising, and the ops handoff (inventory, returns).
  • Read the numbers without worshipping last-click.
ShopifyConversionMerch

Harbor

2019 – 2022

Product Manager

  • Shipped a self-serve onboarding rewrite used by 40k workspaces; activation rose 22%.
  • Introduced a monthly opportunity review with sales and CS; win-rate on expansion deals +11 pts.
OnboardingB2BRoadmapping

Projects

Payframe

2023 – 2024

Product lead

  • 0→1 billing surface for EU VAT and US sales tax; launched in 14 weeks with legal and finance.
  • Cut invoice disputes 38% with a clearer dunning sequence and in-product tax preview.
PaymentsEU0-to-1
Open resume preview
Use this
Copper line